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Your Emails and Text Messages Say a Lot About You!
Joe Ubben – As technology continues to change the way in which we communicate, it doesn’t change the fact that we are judged by these messages. Some of my clients who are in the 20 – 30 year old age...
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Blogging to Increase Sales in 2013
As we wrap up a turbulent and economic challenging 2012, you may be asking yourself how can I change things to be more productive and to provide a stronger revenue base in 2013? One of the most...
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Classic Business Errors – the Race to the Back of the Pack
One of my favorite slides in presentations that I make is entitled “Classic Errors.” With hundreds of clients and years of experience as an entrepreneur, I have discovered that many business owners are...
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Social Media Marketing – Communication or Sales?
When it comes to marketing it’s “still about the numbers,” and with social media marketing there are new challenges that exist. For instance, does 2000 “likes” on a Facebook business page necessarily...
View ArticleThe Year of the Website for Hoosier Businesses
UPDATE: Due to inclement weather the event has been rescheduled for February 11 at 6:00 pm at Launch Fishers. The ISBDC is partnering with inSourceCode to bring you a new and improved website to better...
View ArticleToday’s New Marketing – Science of Online Marketing
The “one size fits all” days of marketing are long gone. Instead, social marketing is here to stay as is online marketing. What does it involve, and what are some of the best tactics small businesses...
View ArticleDon’t Sell Anything, Just Add a Cat
A dynamic speaker at the 2014 ASBDC Conference, Eric Spellmann, Spellmann and Associates, just announced that customer retention through the use of social media might just happen through a cat. Read on...
View ArticleDo You Care about Your Social Media Customers?
Every entrepreneur has heard about social media and business. Fewer understand it. Fewer still utilize it. Very few are really good at it. Most are losing business because of it. “I am not a geek. I’m...
View ArticleSix Steps To Developing Your Social Media Strategy
Social media is a great equalizer for small businesses. It gives the small store down the street an opportunity to compete with the corporate giant. It can personalize the impact of a business and...
View ArticleUsing Social Media to Build Brand Loyalty
Consider these facts: 65% of American adults used social media in 2015.1 In 2016 – 78% of the U.S. population has a social networking profile.2 Consumers say social media plays almost as big of a role...
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